GEORGIA O'BRIEN
Social Media
In the dynamic world of PR, social media is the pulse that keeps brands alive and thriving. With a keen understanding of platform nuances and audience preferences, I've crafted compelling content that resonates, engages, and drives action.
HIGHLIGHTED CAMPAIGNS
Unlockd PR
December 2022 - September 2023
While at Unlockd PR, I was responsible for crafting the copy and graphics for our Instagram, Facebook and Twitter feeds, curating content that highlighted our PR expertise and successes. Through strategic posts and stories, I showcased client wins and the vibrant culture of Unlockd PR, positioning the company as a leader in the PR space.
Examples can be found here:
Mock-Ups
GLOSSIER
Crafted a series of posts and stories that encapsulated Glossier's essence, and targeted a younger, more casual audience. The mock-up campaign focuses on clean lines and bright colours, as well as simple imagery and encouraging connection through amusing and relatable content that is highly sharable and interactive.
PENGUIN RANDOM HOUSE
Here I created a series of Instagram posts and stories to help grab the attention of Penguin's target market, creating posts that would encourage viewers to comment, save or share them to help drive activity and promote select books.
